Values & Your Personal Brand
Two months ago I read a blog post from Tony Hsieh (the CEO at Zappos.com) titled " How Twitter Can Make You A Better (and Happier) Person " about values that has shaped the way I communicate. Zappos came up with 10 core values to define their company culture, and Tony has then used these same values as his own personal values as well: Deliver WOW Through Service Embrace and Drive Change Create Fun and A Little Weirdness Be Adventurous, Creative, and Open-Minded Pursue Growth and Learning Build Open and Honest Relationships With Communication Build a Positive Team and Family Spirit Do More With Less Be Passionate and Determined Be Humble By embracing these values as his personal values, this has meant that Tony is less likely to complain or vent in his communications (be that Twitter or in face-to-face communications), because it is not in line with the Zappos core values. He instead will step back and try and find humour in a "bad" situation and re-frame the ...