Be Remarkable, Focus on the Innovators and Early Adopters

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Having read Tribes from Seth Godin and enjoyed it I decided to give Purple Cow a go. Written in a very similar, easy-reading style, I took away two key messages from Purple Cow:

1. Be Remarkable
2. Focus on the Innovators and Early Adopters

Every day, consumers come face to face with a lot of boring stuff, a lot of brown cows, but you can bet they won’t forget a Purple Cow. By building remarkable features into products (as opposed to thinking of marketing as just slapping some paint on top of the product or service) the idea is that the Innovators and Early Adopters (aka the “Sneezers”) will essentially sell the product or service for you. It is therefore important to ensure that it is an easy sell for them.

I found many of the examples to be a bit too US centric but the key points were still easy to comprehend. Whilst the message is very simple, this book provides some great motivational passion for creating products that stand out and make a difference. A recommended read.

Comments

  1. Chris SparshottDecember 7, 2009 at 7:28 PM

    Thought you might find this interesting...


    http://www.redbooks.ibm.com/redpapers/pdfs/redp4374.pdf

    ReplyDelete
  2. Simon GianoutsosDecember 7, 2009 at 11:03 PM

    Thanks Chris. TAP sounds really interesting.

    ReplyDelete

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