Product Development: The value of asking "Why?"

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I attended an excellent presentation from Daniel Szuc last night at the UX Auckland meetup.  There was lots of excellent content and one of the slides he presented was a good reminder about asking the simple questions when embarking on the delivery of a new product:
  • What does this product do?
  • What do you love about the product? (Would you buy it?)
  • What does the product team love about the product?  (Passionate?)
  • Could you sell the product? (if asked to)
By asking these questions up front you may avoid progressing with delivering a product that provides no or little value.  Up front it is easier and cheaper to either redesign or abandon as required.

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