Business Stripped Bare: Adventures of a Global Entrepreneur by Sir Richard Branson

I thoroughly enjoyed reading this book from Richard Branson.  This is a good inspirational and motivating book that is very easy to read.  I knew that there were a number of Virgin companies prior to reading this book, however I was not aware of how many different industries Virgin is involved with (music, mobile, space travel, planes, trains, finance, health clubs, …).

The culture of Virgin is a key component of the why the Virgin companies have been successful.  Whilst there is not a step by step guide for how to build a successful company, there are many useful insights and lessons learnt.  Caring and Encouraging your people, Customer-focus, Innovation, Embracing leadership, Fun, Learning from mistakes and Social Responsibility are key attributes I now associate with the Virgin brand.


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